Integrated Insights Consulting

Services: « Prev 1 2 3 4 5 6 7 8 9 10 Next »

Each of our service offerings directly addresses the major phases of the decision process.

These core services enable us to support our clients throughout the process in a rational and cost-effective way.

Strategic Product Planning

Develop long-term clinical and marketing options worthy of consideration

Primary Market Research

Conduct customized market research designed around the most strategic decisions

Forecasting and Strategic Decision Support

Perform quantitative and financial analyses to support actionable strategic recommendations

Strategic Product Planning

Our approach to strategy development and consulting is based on the practice of decision analysis (DA).

Using the basic principles of DA we have a proven process for helping teams structure difficult decisions.

We offer both stand-alone work-sessions or integrated strategy development processes.

Integrated Strategic Planning

Product label strategy – therapeutic areas, indications, geographic focus

Clinical trial design – endpoints, controls, patient populations

Marketing strategy – positioning, segmentation, messaging, pricing, execution

Individual Strategy Work-Sessions and Modules

Issue identification and structuring sessions

Strategy development sessions

Hypothesis generation sessions

Competitive readiness and war-gaming workshops

Decision analysis provides a number of tools for structuring complex strategic decisions.

Structuring helps us focus on the most relevant aspects of our client’s business decisions.

A well-framed business problem will appropriately capture the beliefs and hypotheses of the internal stakeholders.

We frame client issues in a customized way using a collaborative approach to ensure we have the right perspective.

Inappropriate structures result in poor decision making

A structured approach avoids common sources of failure:

Failure to generate creative alternatives

Overlooking key risks

Not including key people to ensure buy-in

Market Research Planning, Sourcing, and Management

Because we understand the value, trade-offs, and limitations of primary and secondary data, Integrated Insights helps create and implement effective market research plans.

Market Research Planning: For any major decision or strategy requiring market information, we can develop a detailed market research plan including collaboration on RFPs.

Vendor Sourcing: We use our in-depth knowledge of the market research space and our network of partners to identify the best informational sources to meet the needs of the research plan.

Outsourced Project Management: On behalf of clients we can source, manage, implement, and report on market research projects conducted with third parties.

Market Research Planning, Sourcing, and Management (continued)

Gathering information can be expensive, time consuming and fragmented. We tailor this process to the specific needs and resources of each client.

Primary research is the most resource intensive activity, requiring experienced market researchers who can customize the research to address the most complex data needs.

Gather Information: Primary Market Research Services

Gather Information: Sample Primary Research Methodologies

Generating Actionable Insights

The business analysis process should not end with the delivery of a market research report, but rather with a set of actionable strategic recommendations.

Market research must ultimately be processed to obtain useful insights.

We work with clients to process primary research into usable inputs for forecasting and other actionable analyses such as segmentation.

Forecasting and Valuation

We deliver bottoms-up and top-down revenue builds for product opportunity.

We can account for both revenues and costs using discounted cash-flow modeling.

We can use DPL, @Risk and Netica to conduct more sophisticated probabilistic modeling.

Strategic Decision Support

We customize analyses to support concrete recommendations for the most strategic decisions.

We develop models and outputs based decision analysis to support our recommendations with rigor.

Forecasting and Valuation: Comprehensive, probabilistic models with multiple layers of analysis

Stratigic Decision Support

We always deliver a customized, easy-to-use Excel model for any analysis we conduct on behalf of our clients...

... but comprehensive strategic support often requires more sophisticated analyses (e.g., Monte Carlo); using tools such as DPL we can construct probabilistic models which dynamically account for both technical and market risks.

Strategic Market Segmentation: A focus on core business questions, not on complex methods