Go/No-Go?Molecules?Diseases?License/partner?
Go/No-Go?Molecules?Indications?Clinical role?License/partner?
Go/No-Go?Indications?Endpoints?Patients?Access/coverage?License/partner?
Go/No-Go?Indications?Endpoints?Regions?Trial design?Positioning?Segmentation?Sales plan?Pricing?Access/coverage?License/partner?
Positioning?Segmentation?Messaging?Sales force size?Marketing mix?Pricing?Access/coverage?
Phase IV studies?Patient tracking?Messaging?Segmentation?Sales force size?Marketing mix?Access/coverage?
While this framework is proven and straightforward, many teams pursue information
prior to considering the decision at hand.
While some initial background information is important, the bulk of information
gathering should be built around a well-framed decision problem.
We use the most sophisticated and flexible approaches for framing business decisions built on the principles and tools provided by decision analysis.
With hundreds of sources of information and market research methodolgies, information gathering requires a thoughful
approach to ensure the data addresses the business decision at hand.
Once all the information is gathered, the right analyses must be done to provide insights that are relevant and actionable.
In many cases these analyses need to be financial and/or probabilistic.
We created I2 because clients need integrated offerings wherein vendors act as both strategic consultants and experts in information gathering.
We are hands-on decision consultants with significant experience in structuring and informing high-profile business strategies.
We have in-depth knowledge of primary market research and can customize the work to address the most complex business decisions.
We offer a set of services which support clients throughout the decision-making process in a rational and cost-effective way. These include:
Strategic Product Planning
Primary Market Research
Forecasting, Valuation and Strategic Recommendations
I2 will coordinate with internal stakeholders to:
Identify and frame key business decisions
Elicit team hypotheses
Determine information needs to inform decisions
I2 will develop detailed and customized research plans and collaborate on RFPs.
I2 will leverage in-depth knowledge of the market research space to identify the best primary and secondary data sources to address the information needs.
I2 will conduct customized, primary qualitative and quantitative research to inform the most strategic decisions at hand.
I2 will provide strategic, data-driven recommendations to guide key decisions.
I2 will deliver customized, easy-to-use Excel models for any level of financial analysis, asset valuation, or other strategic decision facing our clients.
